CHARLOTTESVILLE, VA / ACCESSWIRE / April 17, 2023 / Pearl Certification, the business’s foremost third-party certification program for high-performing houses, broadcasts that Heather Elias, an actual property and advertising and marketing professional, will lead the corporate’s Actual Property Division as its new Vice President.
“I am thrilled to affix a purpose-centered firm that’s striving to remodel the nationwide housing marketplace for good,” stated Elias. “The ‘north star’ of my almost twenty years of labor in actual property has been to do all the pieces I may to enhance the business, and this position provides me a singular alternative to have a large influence.”
As a real pioneer of the true property business’s digital period, Elias was one of many first actual property brokers within the U.S. to leverage digital advertising and marketing to construct a enterprise by running a blog about her native space when she turned a REALTOR® 19 years in the past.
Previous to becoming a member of Pearl, Elias served as CEO of Artisan Consulting, advising quite a few proptech firms as they expanded into the true property business. Her work included constructing and launching a nationwide, referral-only actual property brokerage, creating and managing influencer/advocate packages, and growing recruiting and model methods for brokerages.
Elias’s prior roles additionally included overseeing the social and digital technique for the Nationwide Affiliation of REALTORS® as its Director of Social Enterprise Apply and championing the model story for Century 21 Redwood Realty, main the brokerage’s enlargement to 12 workplaces and almost 500 brokers.
“Pearl is delighted to welcome Heather to a key position in Pearl’s management crew,” stated Robin LeBaron, co-founder and president of Pearl Certification. “She has an exceptionally broad and deep data of the true property business, with expertise that spans advertising and marketing and branding, coverage, proptech, and on-the-ground work as a salesman. Heather’s management can be essential to making sure that Pearl continues to appreciate its model promise – that energy-efficient, high-performing houses are correctly valued at time of sale.”
To study extra about bringing data of high-performing houses to the true property business or to affix the Pearl Community, please go to pearlcertification.com/real-estate-pros/.
About Pearl: Pearl Certification is the gold customary in high-performing house certifications, bringing visibility to the precious options that make them wholesome, protected, snug, and energy- and water-efficient. Pearl is the one nationwide sponsor of the U.S. Division of Power’s Residence Efficiency with ENERGY STAR® program and is a accomplice with the Nationwide Affiliation of REALTORS® Inexperienced Useful resource Council. Pearl has licensed and supplied appraisal addenda on over 132,000 houses in 44 states and Washington, D.C. Pearl Licensed houses promote on common for five.5% greater than comparable houses, based on impartial appraiser research. https://pearlcertification.com/
Advertising and marketing Supervisor, Actual Property Division
SOURCE: Pearl Certification