April 15, 2024
The manufacturers behind a few of Richmond’s ghost kitchens
Animated gif of a chef's hat with ghost eyes floating above the ground

Illustration: Sarah Grillo/Axios

On Wednesday, three new eating places will rejoice their Richmond openings, however you may by no means dine in any of them.

Driving the information: ChefSuite, the most recent ghost kitchen to hit city, formally opens Wednesday on Broad Avenue close to Staples Mill.

  • To start out, the area homes On A Roll Italian Subs, Latin Quarter Kitchen and A Pinch of Sugar — three distinctive restaurant ideas with separate possession, totally different hours and all working out of the identical constructing.
  • The eating places are solely accessible digitally for takeout or supply, both from their web sites, third-party apps or from an in-person ordering app within the ChefSuite area.

Why it issues: Ghost kitchens are digital-only eating places designed for takeout and supply, usually housing a number of restaurant ideas underneath one roof and underneath manufacturers you may by no means see on a roadside signal.

  • And so they’re altering the way in which we eat and take into consideration eating out.

Sure, however: From a shopper perspective, it may be obscure who you are ordering from — particularly when utilizing third celebration supply apps.

Zoom in: Cosmic Wings, providing hen wings and tenders, is coming to you out of your neighborhood Applebee’s.

And relying on which app you test and what a part of city you are in, round six totally different distinctive eating places are literally coming to you out of 1 comfort retailer in South Richmond.

Zoom out: Ghost kitchens aren’t new — they have been round for practically a decade, however the pandemic and third-party supply apps accelerated their development — and so they’re already evolving.

  • 🤯 Final yr, the ghost kitchen development was usurped by a brand new one: digital meals halls, per trade publication Restaurant Enterprise — they’re like ghost kitchens, however clients also can select to dine-in.

The underside line: The restaurant trade is consistently evolving — let’s simply hope meals continues to be a part of it.